Infinity is the link.
Each identity begins with a horizontal infinity form. Its continuous rhythm connects the three operating brands to INFINIA.
the INFINIA identity family
One infinity.
Three identities.
A shared idea of infinite possibility. Three recognizable symbols for intelligence, mechanical engineering, and construction & development.
explore the brand family
01 / brain
Intelligence
intelligence
02 / gear
Technologies
mechanical engineering
03 / grapple
Development
construction & development
01 / the foundation
A family you recognize.
A field you understand.
The symbol tells the story.
A brain, a mechanical gear, and an excavator grapple give each brand a clear meaning. The difference lives in the shape as well as the color.
Keep the form clear.
Flat 2D shapes, restrained detail, and lettering beside the symbol make the identity easy to read and reproduce.
INFINIA
↳ Intelligence↳ Technologies↳ Development
02 / the color story
Distinct palettes.
Precisely referenced.
Warm intelligence.
Orange and coral bring expression. Deep plum provides contrast. An ivory ground keeps the composition light.
explore the palette ↗Engineered energy.
Forest green anchors the identity. Lime gives the mechanical gear a vivid, unmistakable presence.
explore the palette ↗Constructive contrast.
Cobalt meets peach. Plum connects the lettering to a palette that feels grounded and expressive.
explore the palette ↗